Apple CEO Tim Cook speaks up on George Floyd, bigotry in open letter

Apple CEO Tim Cook on Thursday released an open letter on bigotry, requiring his business to do more to develop modification. 

“To create change, we have to reexamine our own views and actions in light of a pain that is deeply felt but too often ignored,” checks out the letter, which was released on Apple’s site. “Issues of human dignity will not abide standing on the sidelines. To the Black community — we see you. You matter and your lives matter.”

The open letter echoes a memo Cook sent out to Apple staff members previously today following the killing of George Floyd. The 46-year-old unarmed black guy passed away after a white law enforcement officer jammed a knee onto his neck for almost 9 minutes. The officer was fired and has actually been charged with murder.

In the open letter, Cook stated Apple is contributing to numerous companies, consisting of the Equal Justice Initiative, that are working to challenge racial oppression and mass imprisonment. The business is likewise dedicated to looking inward to make development on addition and variety, according to Cook.

“This is a moment when many people may want nothing more than a return to normalcy, or to a status quo that is only comfortable if we avert our gaze from injustice. As difficult as it may be to admit, that desire is itself a sign of privilege,” checks out the letter. “George Floyd’s death is shocking and tragic proof that we must aim far higher than a ‘normal’ future, and build one that lives up to the highest ideals of equality and justice.”

Apple is among numerous tech giants to promise funds to groups fighting racial oppression after the death of Floyd triggered demonstrations throughout the United States. On Wednesday, Google CEO Sundar Pichai stated the search giant would provide $12 million, and Amazon stated it will contribute $10 million. Facebook, Verizon, Intel, TikTok and other business have actually likewise stated they’ll provide funds to numerous groups concentrated on social justice and helping black neighborhoods.

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