Apple revealed the Vision Pro headset at its yearly Worldwide Developers Conference in 2023.
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Apple’s Vision Pro will introduce in the U.S. onFeb 2, the business stated in a news release Monday, with preorders startingJan 19.
Preorders will open at 5 p.m. Pacific Time onJan 19, according to the Vision Pro’s item page.
The business likewise stated that prescription lens inserts for the Vision Pro would cost $149, which the headset would have 256 GB of storage.
Apple shares increased three-quarters of a percent throughout premarket trading Monday.
The $3,500 headset is Apple’s response to Meta’s Quest headsets and has actually supposedly remained in advancement for several years. Apple revealed the item at its Worldwide Developers Conference in 2023.
“The era of spatial computing has arrived,” Apple CEO Tim Cook stated in Monday’s release. The headset is powered by Apple’s M2 chip, the very same one utilized in its computer systems.
The Vision Pro is Apple’s initially brand-new item classification considering that the Apple Watch released in2015 Analysts and specialists do not anticipate the headset to drive considerable profits at first. UBS, for instance, expects Vision Pro profits might be around $1.4 billion, a “relatively immaterial” quantity.
Many business have actually made a virtual truth push in the past, however up until now, those efforts have not caused prevalent adoption for customers or business consumers.
The Vision Pro boasts a brand-new os, called Vision OS, together with an input system that permits consumers to utilize their eyes, hands and voice to manage the headset. Apple states that a number of efficiency and imagination apps will deal with Vision Pro, consisting of Microsoft’s Office suite and Salesforce’s Slack.
With the brand-new headset, Apple intends to alter how customers experience video gaming and video material. Users will have the ability to see video from Apple TELEVISION+ and various other platforms on a virtual truth screen “that feels 100 feet wide,” the business composed in the release.
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