In an op-ed, Tim Cook concentrates on how online activity harms your personal privacy.
James Martin/ CNET.
Apple CEO Tim Cook has actually once again required more personal privacy rights for customers, highlighting how your information is continuously offered online without you understanding.
He concentrated on the “invisible” infractions in a Time publication op-ed on Thursday.
“For example, you might have bought a product from an online retailer — something most of us have done,” he composed.
“But what the retailer doesn’t tell you is that it then turned around and sold or transferred information about your purchase to a ‘data broker’ — a company that exists purely to collect your information, package it and sell it to yet another buyer.”
Cook kept in mind that tracking this activity is hard since it stays in a “shadow economy that’s largely unchecked” by regulators. He proposed that the Federal Trade Commission need all information brokers to sign up so you can track where your details gets offered and erase it if you desire.
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The Apple boss also called on US lawmakers to pass “comprehensive federal privacy legislation,” echoing a speech he gave at the European Parliament in November.
The Cupertino, California-based company has been a vocal supporter of consumer privacy in recent years, especially in the wake of Facebook’s 2018 Cambridge Analytica data scandal. In October, Apple started letting US users download their data via a privacy portal.
Cambridge Analytica: Everything you need to know about Facebook’s data mining scandal.
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