Beauty blog writer Austin Li Jiaqi consults with a pet dog on his lap while livestreaming on the e-commerce platform Taobao on October 26, 2018 in Shanghai,China The 27- year-old Li, nicknamed “Lipstick Brother,” is the most popular online appeal blog writer in China.
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China’s broadcasting regulator presented brand-new guidelines on Saturday that prohibited minors under 16 years from viewing livestreaming material after 10 p.m., in a blow to the thriving sector.
Online livestreaming platforms require to disallow minors from tipping livestreamers, stated China’s State Administration of Radio and Television in a declaration. One typical practice is purchasing livestreamers virtual presents which can be redeemed for money.
Such livestreaming platforms have actually led minors to enjoy such tipping practices, triggering their physical and psychological health to be seriously harmed, it stated.
These guidelines would continue the nation’s crackdown on the livestreaming sector, with authorities last month introducing a project to promote what they consider as suitable and legal material on livestreaming platforms.
The huge livestreaming market in China has actually been proliferating. The real-time online selling phenomenon– likewise called “live commerce” or “livestreaming e-commerce”– removed in China after the start of the coronavirus pandemic in 2020.
Such platforms offer items straight to customers through what can be hours of live video. They consist of tech giants such as Alibaba’s Taobao market, Kuaishou, Pinduoduo, and ByteDance’s Douyin.
Some of those companies in 2015 reported a surge in livestreaming activity.
— CNBC’s Evelyn Cheng added to this report.
