Chipotle Mexican Grill is screening Chicken Al Pastor
Source: Chipotle Mexican Grill
Chipotle Mexican Grill is cranking up the heat on its grilled chicken.
The dining establishment chain stated Tuesday it’s evaluating a brand-new chicken al pastor menu product in 94 dining establishments throughout the Denver and Indianapolis areas.
The al pastor alternative is spicier than Chipotle’s basic chicken alternative. It’s grilled and skilled with a marinade of the chain’s signature adobo, morita peppers, ground achiote and a splash of pineapple.
It’s the 2nd time in less than a year that the burrito chain has actually checked out a brand-new chicken alternative. The across the country launch of pollo asado in March was the very first time because Chipotle’s starting that it used another variation of chicken.
Its test of pollo asado led to feedback and sales that were on par with those for its smoked brisket, the chain’s bestselling brand-new menu product in current history. Chipotle does not break out sales for specific menu products, however executives called the limited-time release of pollo asado a success.
Chipotle intends to reveal additions to its menu 2 to 3 times a year, CEO Brian Niccol stated on the business’s newest incomes hire lateJuly The chain is still understood for its fairly brief menu, however under Niccol, it has actually been branching off with limited-time products that draw consumers to its dining establishments. Before leading Chipotle, Niccol was president of Taco Bell, which is owned by Yum Brands and understood for its different menu with lots of turning alternatives.
Chipotle’s next limited-time menu addition will likely be the Garlic Guajillo Steak, which passed Chipotle’s screening phase previously this year.
Shares of Chipotle have actually fallen 6% this year, providing the business a market price of $455 billion.
