Driscoll’s states the United States food supply chain is ‘more vulnerable than we believed’


Revealed: The Secrets our Clients Used to Earn $3 Billion

Driscoll’s President Soren Bjorn: “Sometimes we would show up at a store at 4 o’clock in the morning with two pallets of berries, and there wasn’t anybody there.”


Driscoll’s, the world’s biggest provider of fresh berries, anticipates a record crop of strawberries this year. There will likewise be great deals of blueberries, blackberries and raspberries in the next couple of months. At any other time, that would be terrific news, however this isn’t a common year, with quarantined customers concentrated on stockpiling on longer-lasting foods items — and bathroom tissue — and less on disposable, brief fresh fruit.

The excellent news: Berries freeze truly well. 

And Soren Bjorn, president of the Americas for Driscoll’s, believes the supply chain difficulties that he and other growers dealt with at the start of the coronavirus pandemic in the United States — simply 2 months earlier — are gradually being figured out enough to keep organisations growing, customers fed and food waste at a minimum. 

“We are learning that we can do things we didn’t know we could do,” Bjorn states from his workplaces in Watsonville, California, a brief drive south of Silicon Valley. “Our food supply chain turned out to be a lot more fragile than any of us thought. That comes from years and years of trying to make it so efficient. When it breaks, there is no capacity to absorb what we need.”


Here’s how things have actually played out up until now. After shelter-in-place orders began rippling through the United States, Bjorn states, customers began “panic buying … everything disappeared from the shelves.” People were likewise purchasing berries. But unlike bathroom tissue or containers of spaghetti sauce, which you can put away for a little while, berries do not hold up for that long. So while individuals were purchasing berries, they weren’t purchasing that much more.

“By the third week we saw this sort of backlash. The supply chain started breaking down,” Bjorn states. “Retail grocery partners were having a hard time restocking their shelves of all those things that consumers were stocking up on. The highly perishable items got pushed back to the back of the priority list.”

As sales moved, Driscoll’s and other farms needed to make the call to leave some food in the fields due to the fact that it was too pricey to select with no purchasers. That choice currently factored in routine contributions to food banks, he states. Now, as customers are returning carefully to shops, he’s positive that some, wishing to delight in spring and the coming summertime, will return to purchasing berries. 

Soren Bj

Soren Bjorn, president of Driscoll’s berries.


For Driscoll’s, a family-owned service began in the late 1800s, the pandemic has likewise triggered a rethink of how food gets to suppliers. When Safeway, a grocery chain headquartered in California, required to close its northern California warehouse after employees were discovered to have the infection, Bjorn and his group found out how to get their berries to the chain’s specific shops. 

“We had trucking companies that had lots of extra capacity because their business had disappeared, and they said, ‘we will do this for you,'” Bjorn states. “The biggest problem was that sometimes we would show up at a store at 4 o’clock in the morning with two pallets of berries, and there wasn’t anybody there. So we had to learn.”

Finding employees to select berries hasn’t been an issue, and in truth, the business has actually been working with. It’s made changes, however, to how they collect the fruit, that includes various shift rotations and more water stations for hand cleaning. 

“We have a lot more people coming in, and right now we are not having difficulty hiring people,” he states. “The key is to keep them safe.”


Driscoll’s created the clamshell product packaging of fruit and vegetables.


Those employees have actually likewise highlighted another issue that Bjorn wants to see dealt with as part of the nationwide reassessing that will ideally come out of the pandemic: How migrant employees are dealt with.

“As it applies to our business, we are seeing how broken our immigration system is as it relates to farmworkers. Here are the very people that we are considering essential workers today, and the reality is that most of them don’t have a legal status in this country,” he states. “That is something we as a nation need to reflect on. If we want a secure food system — arguably the greatest security you need to have is to be able to feed yourself — it’s not secure to have an undocumented workforce that is responsible for the harvest of 75% of all the fruits and vegetables that are grown in this country.”

Watch the video above for whatever Bjorn informed CNET’s Connie Guglielmo.

Now What is a video interview and panel series with market leaders, celebs and influencers covering the significant modifications and patterns affecting service and how customers link in the “new normal” 2020 world and beyond. There will constantly be modification in our world, there will constantly be innovation assisting us browse that modification, and we’ll constantly talk about unexpected twists, turns and possible services.

This site uses Akismet to reduce spam. Learn how your comment data is processed.