Eureka! Finally, the Real Answer Why Your Best Ideas Come in the Shower

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Zac Irving

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Written with University of Minnesota psychology teacher Caitlin Mills and others, the “shower effect” paper was just recently released in the journal Psychology of Aesthetics, Creativity, and the Arts

“Say you’re stuck on a problem,” Irving stated. “What do you do? Probably not something mind-numbingly boring like watching paint dry. Instead, you do something to occupy yourself, like going for a walk, gardening, or taking a shower. All these activities are moderately engaging.”

The brand-new research study verifies this anecdotal proof, raising Irving’s speculative design for the result.

So what’s the evidence? Don’ t let your mind roam. This takes a little establishing.

Wandering in the Wrong Direction

Research released a years back in the journal Psychological Science appeared to validate what many individuals believed. When we carry out an “undemanding” job, our brains tend to roam; and when our brains roam, imagination tends to stream.

“There was this research in 2012, ‘Inspired By Distraction’ by Benjamin Baird and colleagues, that really blew up, both in terms of in science and in media and in the popular imagination, which was mind-wandering seems to benefit creativity and creative incubation,” Irving stated.

Zac Irving research studies roaming minds and the line in between ineffective and imagination. Credit: Photo by Erin Edgerton, University Communications

In that research study, researchers asked individuals to come up with innovative alternate utilizes for daily products– a brick, for instance– following an “incubation period” that included jobs of different levels of psychological need. According to the findings, the lower the psychological need, the greater individuals scored on the imagination test.

“Compared with engaging in a demanding task, rest, or no break,” the research study’s authors composed, “engaging in an undemanding task during an incubation period led to substantial improvements in performance on previously encountered problems.”

However, follow-up research studies yielded irregular outcomes. Some research study appeared to discover a link in between mind-wandering and imagination, consisting of amongst physicists and authors. Yet other research studies stopped working to reproduce the initial finding that gotten a lot press. Irving has a theory regarding why.

“They weren’t really measuring mind-wandering,” he stated. “They were measuring how distracted the participants were.”

Irving stated another concern with the research study, and others like it, is the range of lab-friendly jobs individuals are asked to carry out. They might tax the mind, however they do not equate well to the real life.

“The typical task that you use in mind-wandering research is called a Sustained Attention Response Test,” he stated. “And what that test involves is, for example, seeing a stream of digits, 1 through 9, and not clicking when you see a ‘3.’ That’s the typical mind-wandering study. They’re just not like anything in people’s daily lives.”

That’s essential since the shower result most likely depends upon the context you remain in.

“Mind-wandering might help in some contexts, like taking a walk, but not others, like a dull psych task,” Irving stated of his theory.

Brainstorming Under a New Design

To test this theory, Irving and Mills, in addition to their research study partners, asked research study individuals at the University of New Hampshire to come up with alternate usages for either a brick or a paperclip. Then the scientists divided individuals into 2 groups to see various three-minute videos that would function as the incubation designs for the individuals’ brand-new innovative concepts.

One group viewed a “boring” video: 2 guys folding laundry.

Another group viewed a “moderately engaging” video. They saw a saucy scene from the traditional 1989 movie “When Harry Met Sally,” in which Meg Ryan’s character shows– while seated at a crowded dining establishment– how to convincingly phony an orgasm.

“What we really wanted to know was not which video is helping you be more creative,” Irving stated. “The question was how is mind-wandering related to creativity during boring and engaging tasks?”

He included, “The reason we used a video is because Caitlin is very much engaged in this movement within psychology to use naturalistic tasks”– indicating things individuals may perform in reality.

Following the videos, individuals were asked to rapidly leap back into the procedure of noting alternate usages for the theoretical brick or paperclip they were provided formerly, working from concepts formed while viewing the videos.

Participants likewise reported just how much their minds roamed– that is, moved easily from subject to subject– throughout the videos.

What the scientists found is that mind-wandering assists, however just often. Specifically, mind-wandering resulted in a higher number of concepts, however just when individuals were viewing the “engaging” video instead of the “boring” one.

During the interesting video, simply put, there was a favorable connection in between the quantity of mind roaming and the innovative concepts created. Mind- roaming made individuals more innovative.

The results kind the basis for a design that can now be utilized on other kinds of genuine jobs to show how they may welcome higher innovative motivation.

While the scientists might never ever study showering per se, for apparent factors, they stated they plan to continue to scale up from video viewing. For example, among their future tasks will utilize virtual truth to study mind-wandering in reasonable contexts, such as strolling down a city street.

Reference: “The shower effect: Mind wandering facilitates creative incubation during moderately engaging activities” by Z. C. Irving, C. McGrath, L. Flynn, A. Glasser and C. Mills, 29 September 2022, Psychology of Aesthetics, Creativity, and the Arts
DOI: 10.1037/ aca0000516

Data for the research study was gathered by Mills’ trainee, Catherine McGrath, for her honors thesis. Lauren Flynn and Aaron Glasser are the research study’s other authors, out of Mills and Irving’s laboratories, respectively.