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Facebook is putting WhatsApp to work.
WhatsApp stated Wednesday that it’s broadening the methods services can get in touch with individuals on the popular Facebook- owned messaging app. But services will need to pay to send out particular messages, marking the complimentary app’s very first significant transfer to draw in earnings.
Businesses will have the ability to do things like offer real-time customer support and send out info like boarding passes or shipping verifications, WhatsApp composed in an article. The business likewise stated messages will stay “end-to-end encrypted” which users will have the ability to obstruct services.
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11 WhatsApp features you might not know
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Companies will pay between a half a penny and 9 cents for every message delivered to a potential customer, reported The Wall Street Journal. WhatsApp will also reportedly be launching ads in its Status feature, a tool similar to Instagram stories.
The new WhatsApp business features come as Facebook’s growth decelerates. The social network missed analyst estimates in its quarterly earnings last week, resulting in its stock taking a historic plunge.
WhatsApp’s co-founder Jan Koum left the company in April. Kuom reportedly clashed with Facebook, which purchased the app in 2014 for $22 billion, over the social network’s attempts to “use its personal data and weaken its encryption.”
WhatsApp declined to comment. Facebook didn’t immediately respond to a request for comment.Â
