2023 Ford Maverick Tremor
Source: Ford
Ford Motor is including a brand-new off-road-ready plan to its Maverick pickup in a quote to extend the sales success of its hot-selling little truck.
The brand-new Maverick Tremor plan consists of a beefed-up, higher-riding suspension and a brand-new all-wheel-drive system system powered by Ford’s 2-liter EcoBoost turbo four-cylinder engine. The plan provides Maverick purchasers access to an alternative that has actually shown popular on Ford’s bigger pickups, stated Todd Eckert, supervisor of Ford’s pickup marketing.
“Ranger, F-150 and Super Duty customers have embraced” the Tremor off-road plans that Ford has actually used on those bigger trucks, Eckert stated. With the brand-new Tremor plan for Maverick, Ford intended to bring comparable off-road abilities to the little truck while keeping its easy-to-park size and inexpensive cost, he stated.
The Tremor plan will cost about $3,000, and purchasers will have the ability to purchase it beginning in September.
The Maverick has actually been a surprise hit for Ford, bringing brand-new purchasers to the brand name drawn by its low cost (it begins at about $21,000), its easy-to-park size (it’s approximately the size of a Toyota Avalon sedan), and its basic hybrid drivetrain (helpful for 40 miles per gallon in city driving). Ford stated in May that Mavericks invest simply 5 days on dealership lots, typically, prior to being offered.
The Maverick is likewise drawing brand-new clients to the Ford brand name– a lot of whom are purchasing their first-ever brand-new automobile. Ford stated late in 2015 that Maverick purchasers are young, with about a quarter under35 They’re likewise most likely to be female: About 25% of Maverick purchasers are ladies, versus simply 16% of those who purchase Ford’s bigger trucks.
Through completion of June, Ford had actually offered about 52,000 Mavericks because the truck’s launch last fall.
