Former NBA All-Star Danny Ainge sees need for worldwide gamers

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Utah Jazz CEO on player salaries, streaming and more

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The Utah Jazz is casting its net broad for worldwide gamers.

“We have scouts all over the world — almost every basketball country throughout the world,” Danny Ainge, the group’s CEO and guv, informed CNBC’s “Halftime Report” on Friday.

The two-time champ of the National Basketball Association and previous NBA All-Star highlighted having scouts in nations throughout South America, Europe and Asia, in addition to every area in the U.S.

“It’s a worldwide sport, and we got to find them all,” he stated.

His remarks followed the NBA revealed in October that a record 125 worldwide gamers– 5 of which were on the Utah Jazz– were on opening-night lineups for the 2023-24 season. Those gamers came from 40 nations and areas throughout 6 continents, with a record from Canada at 26 and France at 14.

All 30 NBA groups include a minimum of one worldwide gamer this season.

International ticket sales likewise saw a 120% boost from last season, according to StubHub. Fans are taking a trip from an overall of 92 nations to North American video games, which is up from 68 nations last season.

Ainge signed up with the Utah Jazz as CEO in December 2021 after leading basketball operations for the Boston Celtics for 18 years.

Utah Jazz’s assessment presently sits at $3.09 billion, according to information from research study companyStatista This marks a 52.59% boost from in 2015 and a 76.57% boost because the year Ainge signed up with the franchise.