FTC query into Reddit’s AI data-licensing practices ahead of IPO

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FTC inquiry into Reddit's AI data-licensing practices ahead of IPO

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Reddit stated on Friday that the Federal Trade Commission sent out a letter to the business about its data-licensing service associated to the training of expert system systems.

“On March 14, 2024, we received a letter from the FTC advising us that the FTC’s staff is conducting a non-public inquiry focused on our sale, licensing, or sharing of user-generated content with third parties to train AI models,” Reddit stated in an upgraded going public prospectus. Reddit applied for an IPO in February, and prepares to trade on the New York Stock Exchange under the ticker sign “RDDT.”

Although Reddit’s core service depends on online marketing, the business is looking for to earn money in other methods, and remains in the “early stages” of its “data licensing efforts,” the filing stated.

Reddit stated, “the opportunity does not conflict with our values and the rights of our Redditors,” describing its users and online forum mediators.

The 19- year-old business has actually submitted to offer shares in its IPO at $31 to $34 each in an offering that would value business at near $6.5 billion. Reddit is attempting to strike the general public market throughout a traditionally sluggish duration for tech IPOs. There hasn’t been a significant venture-backed tech launching given that Instacart and Klaviyo inSeptember Before that, the marketplace had actually been mainly shuttered given that late 2021.

Reddit’s earnings increased 20% in 2015 to $804 million. About 98% of its sales originated from marketing. The staying 2% consists of information licensing.

“These programs may subject us to evolving approaches to the regulation of this data and implicates complex and developing data privacy and data protection, misappropriation, and intellectual property laws, rules, and regulations,” Reddit stated in the upgraded filing.

An FTC representative decreased to comment.

Reddit stated it participated in some data-licensing handle January with an overall agreement worth of $203 million over 2 to 3 years. It anticipates to acknowledge a minimum of $664 million from these arrangements in 2024.

The exact same week that Reddit applied for its IPO, Google revealed a broadened collaboration with the business, providing the search huge access to information to train its AI designs, to name a few usages.

“We believe our growing platform data will be a key element in the training of leading large language models (” LLMs”) and serve as an additional monetization channel for Reddit,” the business stated in its prospectus.

Reddit stated it’s “not surprised that the FTC has expressed interest” in the matter, thinking about “the novel nature of these technologies and commercial arrangements.”

“We do not believe that we have engaged in any unfair or deceptive trade practice,” Reddit stated. “The letter indicated that the FTC staff was interested in meeting with us to learn more about our plans and that the FTC intended to request information and documents from us as its inquiry continues.”

Reddit kept in mind that any transactions with regulators might be “lengthy and unpredictable” and might lead to “substantial costs” and other probes and item modifications that might “require us to change our policies or practices, divert management and other resources from our business, or otherwise adversely impact our business, results of operations, financial condition, and prospects.”

Reddit’s data-licensing service was at the center of a extensive demonstration from Reddit mediators, who were disturbed over the summer season when the business revealed a prices modification impacting some third-party designers utilizing its application shows user interface, or API, to develop apps.

The business stated at the time that the API cost walking was needed to guarantee it was sufficiently compensated by tech business such as Google and OpenAI, which siphon huge quantities of Reddit information to assist train and enhance the abilities of their AI designs. But a number of designers grumbled that the API upgrade shown too expensive for them to continue running their Reddit apps, which some Redditors utilized to assist them moderate conversations.