Apple CEO Tim Cook holds up a brand-new iPhone 15 Pro throughout an Apple occasion on September 12, 2023 in Cupertino, California.
Justin Sullivan|Getty Images
Global mobile phone sales increased in October after decreasing for 27 straight months on a year-on-year basis, led by a healing in emerging markets, information from Counterpoint Research revealed.
Sell- through deals, or retail sales volumes, grew 5% year-on-year in October, according to the report.
“The growth has been led by emerging markets with a continuous recovery in Middle East and Africa, Huawei’s comeback in China and onset of festive season in India,” the research study company stated. The established markets with reasonably greater mobile phone saturation have actually seen a slower healing, it included.
Huawei clocked the fastest development amongst mobile phone makers in China in the 3rd quarter after the company launched its Mate 60 Pro mobile phone in September which triggered a great deal of customer interest due to its innovative chip.
October likewise tape-recorded the greatest regular monthly mobile phone sales considering that January 2022, the report stated.
The launch of Apple’s iPhone 15 series in late September likewise assisted strengthen mobile phone sales. “As compared to last year, the launch was delayed by a week which meant the full effect of the new iPhone sales was felt in October,” stated Counterpoint Research.
Global mobile phone sales have actually been affected by element scarcities, stock accumulation and longer replacement cycles.
“These issues have been compounded with an uncertain macroeconomic environment and as a result, global smartphones sales have declined year-on-year every month for more than 2 years,” the research study company stated.
Tech research study company Canalys last month stated the decrease in worldwide mobile phone sales was slowing with third-quarter deliveries falling simply 1% compared to a 10% decrease the previous quarter.
“Rising demand for fresh offerings in emerging markets is propelling brands and channels forward as the holiday season approaches,” stated Sanyam Chaurasia, senior expert at Canalys.
South Korea’s Samsung continued to lead the worldwide mobile phone market in the 3rd quarter, with a 20% share of overall mobile phone sales, according to Counterpoint Research information. Apple ended up second with a 16% market share, followed by Chinese brand names Xiaomi (12%), Oppo (10%) and Vivo (8%).
Counterpoint Research anticipates the worldwide mobile phone market to grow even more in the 4th quarter.
“Following strong growth in October, we expect the market to grow year-on-year in 2023 Q4 as well, setting the market on the path to gradual recovery in the coming quarters,” the research study company stated.
