Gonzalo Brujo on why he takes task prospects out for lunch

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Gonzalo Brujo on why he takes job candidates out for lunch

Revealed: The Secrets our Clients Used to Earn $3 Billion

Gonzalo Brujo, Global CEO at Interbrand, shares his career-defining lightbulb minute with CNBC’s “My Biggest Lessons.”

Leaders typically state surrounding yourself with terrific individuals is crucial to their success, however discovering those individuals can be simpler stated than done.

Gonzalo Brujo, international CEO at Interbrand, exposed to CNBC “Make It” the crucial things he searches for when constructing out a group.

“Try to have a diversified team, as eclectic as possible, as international as possible. Diversity is critical for success,” Brujo stated.

Brujo included it is essential to comprehend whether there is a “chemistry fit” in between a prospect and the existing group, stressing this can in some cases be more crucial than what’s noted on their CV.

To assistance evaluate whether there is a fit, he recommends companies “spend quality time” with prospects prior to making a deal, whether that be “going to dinner or going to lunch or trying to find something different.”

Brujo stated the goal of this is to make certain the prospect’s aspiration, method and function lines up with the remainder of the group and company.

This is simply among 5 of Gonzalo Brujo’s most significant lessons. Watch the video above for more.