Honor’s Magic V2 collapsible smart device as popular as an iPhone in China

BEIJING– On Chinese e-commerce website JD.com’s “hot sales” smart device rankings today, the Honor Magic V2 collapsible vies with Apple iPhone designs for the leading 3 areas.

Honor, spun off from Huawei, released its Magic V2 on July 12 with a beginning cost of 8,999 yuan ($ 1,245).

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Sales formally startedThursday But a week of pre-sale need has actually pressed shipment times for brand-new orders to mid-September, according to JD.com’s app, a typically utilized platform for purchasing electronic devices in China.

The Magic V2’s 9,999- yuan design ranked 2nd in appeal amongst JD.com smart device sales since Thursday early morning, while a 7,799- yuan Apple iPhone 14 Pro ranked initially. The iPhone 13 held 3rd location.

Honor’s brand-new gadget folds to be almost as thin as an iPhone– 9.9 millimeters versus the 14’s 7.85 millimeters, without a case. That suggests the Magic V2 has to do with three-eighths of an inch thick when folded.

Importantly, the collapsible phone had the ability to stabilize thinness with “reasonable battery life,” stated Ethan Qi, associate director at CounterpointResearch “From my viewpoint, the greatest highlights [for the phone] are the market’s thinnest body (9.9 mm) and least expensive weight (231 g).”

Honor declares the Magic V2’s battery is simply 2.72 millimeters thick and can support about 14 hours of video seeing on the phone’s unfolded big screen. The iPhone 14 declares about 20-30 hours of video seeing on a single battery charge, depending upon the bar phone design.

“The Magic V2’s pre-sales figures in China are a positive indicator and shows the resilience of the premium segment, which bodes well for foldables growth in the country,” Qi stated.

“The premium section is not huge, however it’s the section everybody wishes to win.”

Competition is growing.

Samsung is set to launch “slimmer and lighter” foldables at a July 26 occasion, according to a post tease. The business is likewise promoting that “Join the Flip Side” launch occasion livestream in China.

Samsung’s Galaxy Z Fold4 costs 10,999 yuan on JD.com, while its Galaxy Z Flip 3, which opens like a flip phone, notes a cost of 4,699 yuan.

Huawei, Xiaomi and Vivo likewise offer foldables in China in a premium cost variety.

Foldables are an intense area in a diminishing international smart device market.

In the very first quarter, China’s collapsible market more than doubled from a year ago to 1.08 million systems, according to Counterpoint Research.

That assisted enhance the international collapsible smart device market, with 64% year-on-year development in the very first quarter, Counterpoint stated.

In contrast, the international smart device market fell by 14.2% in the very first 3 months of the year, and China’s fell by a milder 8%, the information revealed.

Honor likewise offers worldwide, however it’s not yet clear what particular strategies the brand name has for the Magic V2.

In China, Honor is offering across significant e-commerce platforms, consisting of Douyin, the regional variation of TikTok that’s ending up being a growing website for offering by means of livestreams.

As of Thursday early morning, Honor had actually offered more than 10,000 Magic V2 systems on Douyin.

Livestreaming has actually ended up being a growing website for sales inChina The nation’s livestreaming sales reached about 17.7% of total online retail sales in the very first half of the year, or about $180 billion, according to Ministry of Commerce information launched Thursday.

Honor likewise offers its phones on Alibaba’s Tmall e-commerce platform and the Kuaishou brief video app. Both platforms, along with JD, assistance livestreaming sales.

The smart device business was formerly a brand name underHuawei But after U.S. sanctions on the telecom giant, Honor was offered to a group of purchasers that consisted of the federal government of Shenzhen, where the business’s head offices are.

— CNBC’s Arjun Kharpal added to this report.