If the objective was to get individuals speaking about Iceland, a brand-new tourist video is more than prospering.
A video released the other day by Inspired by Iceland, a marketing project for Icelandic tourist, takes objective at a Mark Zuckerberg video launched in October revealing Facebook’s name modification toMeta In it, Zuckerberg hypes the so-called “metaverse,” a virtual world that “will be the successor to the mobile internet.”
The metaverse’s specifying quality, stated Zuckerberg, is “the feeling of presence … like you’re there with other people.”
Welcome to ‘Icelandverse’
Icelandic tourist authorities appear to believe they can provide something much better.
In the brand-new video, a Zuckerberg lookalike– total with his Caesar cut, minimalist clothes and hand gestures– presents audiences to “Icelandverse,” a location of “enhanced actual reality without silly looking headsets.”
“Today I want to talk about a revolutionary approach on how to connect our world — without being super weird,” the speaker deadpans to the electronic camera.
The video extolls Iceland’s “completely immersive” experiences, such as its genuine rocks, genuine people and “skies you can see with your eyeballs.”
Press products sent out to reporters continue the parody, describing that Icelandverse was developed “after millions of years in development” which “users can explore and navigate their way through the many different layers of captivating reality, just by visiting.”
Officials, too, are in on the act.
“Icelandverse has been built with experts in government, industry, nature and academia, plus a few volcanoes,” stated Sigridur Dogg Gudmundsdottir, head of Visit Iceland, in the video’s news release.