L’Oreal purchases high-end brand name Aesop from Brazil’s Natura for $2.5 billion

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Aesop items rest on screen for sale at their shop on Abbott KinneyBlvd in Venice, California onOct 14, 2013.

Katie Falkenberg|Los Angeles Times|Getty Images

French cosmetics group L’Oreal struck a handle Brazil’s Natura & & Co to purchase Aesop, its Australian high-end brand name, at a business worth of $2.53 billion, both companies stated on Monday.

The deal expands L’Oreal’s existence in the high-end cosmetics market, while marking a monetary relief for the Brazilian company, strained by diminishing margins and heavy financial obligation.

The brand name, Natura’s most lucrative, runs practically 400 shops and published sales of $537 million in 2022, up 21% in continuous currency from a year previously.

It likewise reported double-digit development throughout all its areas in 2015, and stated it had actually gotten in the Chinese market “with strong performance that exceeded expectations.”

“Aesop taps into all of today’s ascending currents and L’Oreal will contribute to unleash its massive growth potential, notably in China and travel retail,” L’Oreal CEO Nicolas Hieronimus stated in a declaration.

For Natura, the offer contributes to a more comprehensive organizational shakeup that saw previous president and executive chairman Roberto Marques action down in June in 2015, turning over the reins to Fabio Barbosa.

The company stated the sale will support its monetary deleverage and concentrate on tactical concerns such as the combination of its Latin America operations, “as well as the further optimization of Avon International’s footprint and the continued improvement of The Body Shop’s business.”

The acquisition, which undergoes regulative approvals, will be paid in money on its closing date, anticipated in the 3rd quarter of 2023, Natura stated.