Marlboro maker Altria’s bet on smoke-free items

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Marlboro maker Altria’s bet on smoke-free products

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Cigarettes were when plainly shown in Hollywood movies and shiny publications. But years of proof that smoking cigarettes eliminates has actually triggered usage to drop.

The tobacco market offered less than 11 billion packs of cigarettes in the U.S. in 2020, below more than 21 billion loads twenty years previously, according to the Centers for Disease Control and Prevention.

That has actually triggered an existential crisis for tobacco business.

Altria, the moms and dad business of Philip Morris U.S.A. and the country’s biggest tobacco business, reported a nearly 10% drop in cigarette sales in 2015 compared to the year prior. The maker of Marlboro states it wishes to assist cigarette smokers shift far from cigarettes to what it calls “reduced harm alternatives” such as e-cigarettes and heat-not-burn items.

But Altria’s pivot has actually raised eyebrows amongst its critics. Cigarettes and stogies comprised about 89% of sales in 2015.

So, are e-cigarettes and heat-not-burn items less hazardous than standard cigarettes? What result will those gadgets have on kids?

Watch the video to read more.