Mattel is relaunching its Barney franchise bringing the popular purple dinosaur back to tv, movie and YouTube material in addition to a complete series of items consisting of toys, books and clothes.
Courtesy: Mattel Inc.
Millennials’ preferred purple dinosaur is going back to television and toy racks.
Mattel is relaunching its Barney franchise through a series of tv, movie and YouTube videos together with a line of toys, books, clothes and devices. A brand-new animated series is set for release in 2024, followed by a line of product in 2025.
“Barney’s message of love and kindness has stood the test of time,” stated Josh Silverman, primary franchise officer and worldwide head of customer items atMattel “We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world.”
Barney has actually been off the air considering that 2010, after an almost two-decade-long work on “Barney & Friends,” a popular live-action kids’s tv program. The brand-new animated series, set to debut worldwide next year, makes his very first look in 14 years. Mattel formerly revealed prepare for a theatrical movie in collaboration with “Get Out” star Daniel Kaluuya.
Barney, the purple dinosaur, in scene fr. (The Lyons Group) PBS television series Barney & &Friends (Photo by Mark Perlstein/Getty Images)
Mark Perlstein|The Chronicle Collection|Getty Images
Mattel’s resurrection of the renowned purple dinosaur follows effective relaunches of its Monster High and Masters of the Universe franchises, both of which have actually have released brand-new material and customer items over the last few years.
The toymaker has actually been diving deeper into content production considering that releasing its movie department in2018 It’s “Barbie” motion picture, a co-production with Warner Bros., is set for release in July and stars Margot Robbie and Ryan Gosling.
The business is wanting to much better engage customers through movie and tv series, which it hopes will eventually cause a more powerful connection with Mattel’s brand names and assist drive toy sales.
The department has more than a lots extra jobs in advancement, consisting of movies based upon Hot Wheels, Magic 8 Ball, Major Matt Mason, Rock ‘Em Sock ‘Em Robots and Uno.
