Meta launches Instagram Threads messaging app, challenging Twitter

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Meta has formally debuted its Twitter- like messaging app Threads, which the business is pitching as Instagram’s “text-based conversation app.”

Mark Zuckerberg, Meta’s CEO and co-founder, revealed the launching of Threads on Wednesday, marking the main release of the social networking giant’s brand-new text-focused messaging app. Threads represents Meta’s effort to record the wave of users who have actually left Twitter amidst the typically unforeseeable ownership of Tesla and SpaceX CEO Elon Musk.

The Threads app is now offered to download free of charge on the Apple App Store and Google Play online shop in over 100 nations, Meta stated in a post. Threads shares Twitter’s visual aesthetic as a text-based social messaging app in which users can publish brief messages that others can like, share, and remark upon, according to screenshots of Threads that are offered on Apple’s App Store.

People will have the ability to follow the exact same Threads accounts that they follow on Instagram and reply to other public posts in a manner similar to how individuals utilize Twitter.

The main release follows Instagram launched on Monday a pre-order for Threads on the Apple App Store, which stated that at the time that the app was anticipated to debut on July 6. Many Instagram users were likewise just recently able to acquire invites to gain access to Threads from within their Instagram accounts.

Although Threads is connected to Instagram, with users able to utilize their existing Instagram usernames, the messaging service is a different app that individuals will require to download.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” Instagram stated in a description of Threads on the Apple AppStore “Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

Meta stated in the post that individuals’s specific eats the brand-new messaging app will consist of “threads” that were published by other users that they follow, in addition to advised material shared from developers who users might not understand.

People will have the ability to release Threads posts that depend on 500 characters long, and while the app is tailored towards text, individuals will likewise be able so share links, pictures and videos that can be as long as 5 minutes. Instagram users will likewise have the ability to share their Threads posts by means of the app’s story function in addition to “any other platform you choose,” the post stated.

Meta stated that it established Threads “with tools to enable positive, productive conversations,” and individuals will have the ability to handle who is pointing out or is responding to them within the app.

“Like on Instagram, you can add hidden words to filter out replies to your threads that contain specific words,” the post stated. “You can unfollow, block, restrict or report a profile on Threads by tapping the three-dot menu, and any accounts you’ve blocked on Instagram will automatically be blocked on Threads.”

Racing into the space as Twitter implodes

The release of Threads comes as Twitter has actually suffered a wave of accidents under the ownership of Tesla CEO Elon Musk, leaving the popular social messaging app susceptible to completing apps.

Most just recently, Musk said that Twitter users will only be able to see a certain number of Tweets per day in an attempt to deal with “extreme levels of data scraping” and “system manipulation” on the messaging service.

Numerous Twitter users publicly complained about Musk imposing a temporary so-called “rate limit” on Twitter, saying that the Tweet limits make the app a less engaging experience.

BlueSky, a rival social messaging app that is backed by Twitter co-founder Jack Dorsey, said that it recorded “record-high traffic” after Musk announced the Twitter rate limit, and it temporarily paused sign-ups to deal with the influx of new users, who must currently be invited to use the app.

Like BlueSky, Threads will use decentralized technology that theoretically lets users control and manage their data across other apps that incorporate the same underlying software.

Whereas BlueSky is built on the decentralized networking technology dubbed the AT Protocol, Threads will eventually incorporate another decentralized technology called ActivityPub, Instagram head Adam Mosseri said in a Threads post on Wednesday that was briefly available to the public. The ActivityPub software also powers another Twitter-like messaging app called Mastadon, which has also experienced an influx of new users seeking an alternative to Twitter.

Mosseri said that his team wasn’t able to include support for ActivityPub in time for Threads’ official release because of “a number of complications that come along with a decentralized network.” But he reiterated that support is coming.

“If you’re wondering why this matters, here’s a reason: you may one day end up leaving Threads, or, hopefully not, end up de-platformed,” Mosseri said. “If that ever happens, you should be able to take your audience with you to another server. Being open can enable that.”

Meta added in its blog post that ActivityPub will enable people without Threads accounts to view Threads and interact with Threads users who have public profiles via other social apps that incorporate the same decentralized technology.

“If you have a public profile on Threads, this means your posts would be accessible from other apps, allowing you to reach new people with no added effort,” Meta said in the blog post. “If you have a private profile, you’d be able to approve users on Threads who want to follow you and interact with your content, similar to your experience on Instagram.”

Meta said that Threads is the company’s first app “envisioned to be compatible with an open social networking protocol,” which it believes could usher “in a new era of diverse and interconnected networks.”

In 2019, Meta, then known as Facebook, debuted a messaging app for Instagram users that was also called Threads. Unlike the current iteration of Threads that caters to text-based messages, the previous Threads app was instead centered around people sending short video and photo messages to their friends like they were using Snapchat.

Meta eventually shuttered Threads in 2021, and rerouted individuals to utilize Instagram to see all their previous Threads messages.