Netflix will not sign up with Apple’s video streaming service

Netflix CEO Reed Hastings verified that his business will not be contributing in Apple’s upcoming video streaming service.

“We want to have people watch our content on our service,” he stated Monday. “We’ve chosen not to integrate into their service.”

Apple is anticipated to expose its offering at an occasion next Monday, however Hastings’ remarks hint that the TELEVISION streaming market might get really competitive. Apple is attempting to supplement its initial programs by completing handle networks like HBO, Showtime and Starz to accredit a library of currently launched material. (Note: Showtime is owned by CBS, CNET’s moms and dad business.)

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Hastings pointed out that Netflix has already been competing with Amazon, so it’s used to rivals with deep pockets.

“You do your best job when you have great competitors,” he said, but he acknowledged that sourcing original content is getting more expensive.

He also conceded that it could be a while before Netflix enters the Chinese market, after an attempt to get in by partnering with a local company failed.

“We will be blocked in China for a long time,” he said.

Apple didn’t respond to a request for comment.

Originally published March 19, 3:55 a.m. PT.
Updates, 4:44 a.m. and 12:17 p.m.: More details added.