Official Twitter is attempting to be oddTwitter Not everybody likes it

Shama Hyder, CEO and founder of marketing firm Zen Media, said Twitter’s approach is “a little tongue-and-cheek.”

“At the same time, they’re trying a little too hard to make Twitter cool, edgy and relevant,” Hyder said. “This has always been Twitter’s challenge, by the way. They have a great platform, but they’ve never quite known what direction to take it in.”

Guy Kawasaki, a former marketing executive at Apple, called Twitter’s tweets “pathetic” and “vacuous.” Instead, Twitter’s corporate account should set the “gold standard” for how to use social media.

“With power comes responsibility,” said Kawasaki, who has nearly 1.5 million followers and has been tweeting since 2007. “And when you have the power of [56 million] fans, you would believe you would do something beneficial.”

The @Twitter account has actually tweeted expressions like “Weekends spark joy,” “Mmhmmmm,” “Awkward,” “The” and even absolutely nothing. That blank tweet onNov 29 was shared more than 61,200 times and amassed more than 222,100 likes. Roughly 15,000 users responded to the tweet.

Taking benefit of the WTF minute, Twitter left it as much as users to translate the tweet, as if it was a work of modern-day art. “People really related to an empty space,” @Twitter stated. Some talked about the tweet with remarks like “My bank balance on Monday” and “My soul”, and even with an image of a blank notepad.

Twitter is keeping the identity of its tweeters a trick, stating just “a few little birds” tweet from the @Twitter account. Dorsey isn’t among them.

“No one wants ‘edit button’ shouted at them in the street,” @Twitter quipped in an e-mail when I asked why they wished to remain confidential. Twitter users typically ask the business for a method to modify their tweets.

Peter Wood, group director of the material laboratory at digital marketing company 360 i, stated that with countless users worldwide, the business needs to discover some “unifying way” to talk with its audience without leaving out users in particular locations. He believes the tweets are “very light-hearted” and “fun.”

“It just seems like they want to play with their audience,” Wood stated.

Laughter, after all, is universal.

When Twitter tweeted “Hahahahahahahaha,” Twitter user @flashbackgray reacted with “Can’t relate.” The Twitter user, who wishes to stay confidential, stated in a direct message he wasn’t “feeling so good” that day. @Twitter fired back with the saucy remark “Come back to it later.”

Last week, @Twitter tweeted “brb.” Users chimed in. Bring back food, poop or some edit buttons, they stated. At one point, Twitter stated it was getting pizza “with no pineapple.”

The objective of the @Twitter account is to “spark conversation,” according to the business. So far, that appears to be working.

The quantity of likes and retweets @Twitter got amounted to 5.3 million fromSept 1 toJan 23, up from 449,000 interactions in the preceding five-month duration, according to CrowdTangle information. Twitter likewise stated the variety of replies to its tweets has actually grown 14 times.

Dre Ronayne, a 23- year-old You Root from Los Angeles, altered her Twitter name to “hey there Drelilah” after she traveled to New York for work.

Ronayne’s tweet and her username was a nod to the tune Hey There Delilah by the Plain White T’s.

“What’s it like there?,” @Twitter asked, referencing lyrics from the tune. “Wish you weren’t a thousand miles away,” she reacted with the next line of the tune.

At initially, Ronayne was shocked since she didn’t follow the @Twitter account. She likewise didn’t utilize the @ sign to notify the business about her tweet. Still, Twitter’s action provided her a great laugh.

“I just found it really funny that they understood the joke in my tweet,” she stated. “and went along with it.”

Hahahahahahahaha

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