Sweetgreen Crispy Rice Treat
Source: Sweetgreen
Sweetgreen is releasing its take on Rice Krispies Treats, its very first dessert considering that 2014.
The Crispy Rice Treat is offered across the country starting Monday for $2.95 The packaged dessert is made with natural wild rice, quinoa, millet and honey-date caramel. It has190 calories and 6 grams of sugar.
Sweetgreen co-founder and Chief Concept Officer Nicolas Jammet informed CNBC the chain has its eye on potentially broadening even more into dessert offerings. “We’ll continue to listen to our customers and see how they respond to the first one,” he stated.
The salad chain’s only previous dessert was Sweetflow, a frozen yogurt that was quickly offered at its shops in Washington, D.C., where the business was established. It stopped Sweetflow 8 years back, choosing rather to concentrate on including heartier choices to its menu and carrying out online purchasing.
“Also, it was around the time when there were just a proliferation of frozen yogurt shops, all over the place,” Jammet stated.
The launch comes as Sweetgreen tries to find methods to rise sales. The business decreased its full-year outlook in August, mentioning a downturn in sales that started around MemorialDay Still, its second-quarter same-store sales climbed up 16%, assisted by a 6% walking in costs.
Sweetgreen is slated to report third-quarter outcomes after the bell on Tuesday.
So far this quarter, McDonald’s, Chipotle and Starbucks have actually reported greater sales, suggesting that consumers want to pay out for more budget-friendly fast consumes as inflation squeezes budget plans. That’s even as chains raise costs or market more exceptional menu offerings.
To develop the brand-new dessert, Sweetgreen partnered with pastry chef Malcolm Livingston II as the business’s very first chef in home. Livingston formerly worked as the head pastry chef for Noma, a Copenhagen dining establishment with 3 Michelin stars that was called the world’s leading dining establishment in 2021.
Jammet stated he fulfilled Livingston a couple of years back in Copenhagen and he remained in touch with the pastry chef. “Since the first day, I was constantly entering the [Sweetgreen culinary] laboratory,” Livingston stated.
The chain took approximately 2 years to develop the reward and guarantee that it fit with Sweetgreen’s concepts that mix taste, health and active ingredient sourcing, according toJammet Livingston stated he made several models and utilized his child as taste tester.
It was a “no-brainer” to begin with a variation of the Rice Krispies Treat provided the fond memories it stimulates, Livingston stated.
“Also in fast food restaurants, there is a lack of variety when it comes to dessert, and we wanted to offer something that was delicious and craveable but also considered healthy,” he stated.
Shares of Sweetgreen have actually fallen 46% this year, dragging its market price to $1.88 billion.
