The brand-new Apple Watch might have simply deflated Fitbit’s stock

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Apple Announcements

Revealed: The Secrets our Clients Used to Earn $3 Billion

The Apple Watch Series 4 was revealed onWednesday


James Martin/ CNET.

Not everybody enjoys about Apple’s brand-new watch.

Investors sent out shares of Fitbit, that makes completing health trackers, practically 7 percent lower after the customer electronic devices huge revealed its newest Apple Watches onWednesday The stock drop recommends financiers are worried the functions on the brand-new smartwatches will lure customers to Apple’s items over Fitbit’s.

Among the brand-new functions in the Apple Watch Series 4: the very first customer EKG test, a medical test utilized to spot heart problem. The EKG, likewise called the ECG or electrocardiogram, checks the electrical activity of your heart. The Apple Watch EKG, which has actually been cleared by the Food and Drug Administration, works by passing a current through your chest after you touch the crown of the gadget. The watch can inform if your heart is beating generally or not, and you can share this details with your medical professional.

The brand-new watch series likewise has fall detection that can figure out if you unexpectedly slip and can’t get up from the flooring. The gadget tracks sleep, exercise and workout too.

In addition, Apple stated Watch OS 5, which was revealed at the WWDC occasion in June, will be offered onSept 17.

“We deliver competitively-priced, high value, cross-platform smartwatches and that allows us to reach to a much broader segment of the population – especially with 80% of smartphone owners around the world using Android,” a Fitbit representative stated in an e-mail declaration. “These product differentiators, combined with our more than 11 years of health and fitness leadership… position us for long-term success.”

Apple didn’t instantly react to an ask for remark.

Fitbit shares closed 6.9%, or 41 cents, lower at $5.53

First released onSept 12, 2: 31 p.m. PT.

Updates onSept 13, 7: 21 a.m. PT: Adds Fitbit representative declaration.