Tim Cook assures Apple staff members rattled by coronavirus


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Apple CEO Tim Cook held a companywide virtual conference Thursday throughout which he went over the coronavirus pandemic, and how it might impact staff members and items in the future.

In the conference, reported by Bloomberg, Cook called the coronavirus a “stressful moment,” however likewise assured staff members about the business’s strong monetary position — it has about $120 billion in money and equivalents — which is assisting it pay retail staff members while shops are closed, to name a few things. 


Tim Cook at an Apple occasion in 2015.

James Martin/CNET

He likewise stated the business would continue to buy research study and advancement of Apple’s items, although he does not understand yet when staff members will go back to workplaces. 

Apple decreased to comment.

Cook’s remarks come in the middle of Apple’s increasing efforts to assist in the battle versus the coronavirus. Though the business’s workplaces are mainly empty, its staff members are working from another location and the majority of its retail stores have actually closed, Apple has actually tried to utilize its power as one of the biggest and best valued business on the planet to make countless protective face guards for medical employees along with to develop a brand-new contact tracing innovation to assist alert individuals who might have been available in contact with somebody who had coronavirus however didn’t yet understand it.

Cook promoted a few of those efforts throughout his talk with staff members, supposedly stating that if the business keeps buying staff members and their work, he does not “see any reason to be anything but optimistic.”

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