Tim Cook states some tech policy most likely requirements to occur

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Tim Cook at the Steve Jobs Theater  apple-event-091218

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Apple CEO Tim Cook states personal privacy is “one of the most important issues of the 21st century.”


James Martin/ CNET.

There’s more details on our phones than in our houses, Apple CEO Tim Cook stated, and we might require federal government guidelines to secure our personal privacy.

Cook, long a singing supporter of user personal privacy, kept in mind that our phones understand about our relationships, what we take a look at online and what pictures we take. All of that might be at danger if the information isn’t effectively safeguarded.

“I see privacy as one of the most important issues of the 21st century,” Cook stated Tuesday throughout an episode of Vice News Tonight on HBO. “I’m not a pro-regulation sort of individual, I think in the free enterprise deeply [but] when the free enterprise does not produce an outcome that’s fantastic for society, you need to ask yourself: What do we require to do? And I believe some level of federal government policy is essential to come out of that.”

But getting members of Congress to comprehend innovation and personal privacy enough to manage them is “a challenge,” he stated.

“I think there is a need to work with Congress and the staff to make sure that we do our jobs of helping them kind of come up to speed … on what’s possible,” Cook stated, according to a records offered byVice “I’m exceedingly optimistic that this subject is now in the vocabulary and getting discussed. And now we’ve got to all figure out a way to take it to the next level, and change some things.”

Cook, who signed up with Apple in 1998 to run operations, was Steve Jobs’ carefully picked follower. He took control of the leading function for excellent in 2011, and ever since, Apple has actually turned into one of the most effective business worldwide. During his time as CEO, Cook has actually worked to expand Apple’s operations beyond the iPhone, however about two-thirds of the business’s earnings still originates from the popular mobile phone.

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Over the past couple of years, he’s made privacy and security a key focus for Apple. The company fought a high-profile battle with the US Justice Department to avoid having to build new tools to unlock iPhones. And it’s continuously built new features into its software to make sure user data remains secure. The company makes its money by selling pricey phones, tablets, computers and other hardware, not by selling user data to marketers. 

Some market watchers, though, have worried Apple’s stance on keeping data on users’ phones is hobbling the company’s Siri voice assistant. Rival Google and others collect more data about usage, which is believed to make those assistants smarter. Cook disputed that belief in the Tuesday Vice episode.

“The narrative that some companies will try to get you to believe is, ‘I’ve got to take all of your data to make my service better.'” Cook said. “Well, don’t believe that. Whoever’s telling you that — it’s a bunch of bonk.”

Cook also denied claims that the Chinese government has an easier time accessing Chinese customer information because of a requirement that Chinese user data be stored on servers in that country. He noted that data is encrypted, and if an iPhone is locked in China, it can’t even be opened by Apple in the US. 

“We don’t design encryption for … the US and do it differently everywhere else,” Cook said. “It’s the same … I wouldn’t get caught up in the, ‘Where’s the location of it?’ I mean, we have servers located in many different countries in the world. They are not easier to get data from being in one country versus the next.”

As for the decision to permanently ban Alex Jones from Apple’s App Store, Cook declined to explain the particular motivation behind that move but said it points to the importance of human curation. And he said there was no discussion or coordination with other companies like Facebook and Twitter, which also banned Jones.

Jones is the fiery right-wing broadcaster who’s claimed, among other things, that the Sept. 11 attacks were an inside job, that the mass shooting at Sandy Hook Elementary School was an anti-gun hoax and that Hillary Clinton was involved in a child sex ring run out of a Washington, DC, pizzeria.

We think that what the user wants is someone that does review these apps, someone that does review the podcasts, someone that [does that] like on Apple News, where a human is picking the leading stories,” Cook stated. “And that’s what we do. We don’t take a political stand. We’re not leaning one way or the other.”

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