Netflix is discovering the difficult method that something as easy as a poster can make or break a movie’s success.
The streaming platform stirred debate after a poster for director Maïmouna Doucoure‘s French indie movie Cuties, likewise called Mignonnes in French, was slammed for “hyper-sexualizing” its 4 lead starlets.
In the initial marketing poster, which Netflix has actually given that scrubbed, the pre-teens who star in the film wear exposing ensembles and stand in suggestive presents.
The film, composed and directed by Doucoure, follows Amy, a French-Senegalese pre-teen, who befriends 3 other women in her community. Together, the women form a dance group and attempt to acquire a following on social networks, unbeknownst to Amy’s conventional Muslim household.
Additionally, Netflix was slammed for the large distinctions in between the French and American descriptions of the film. According to Vulture, “The now-deleted description says Amy ‘becomes fascinated with a twerking dance crew’ and that, in an attempt to join them, she ‘starts to explore her femininity, defying her family’s traditions.'”
Those who had the ability to see the film prior to its Sept. 9 release date kept in mind the mistakes and contacted Netflix to alter it appropriately.
Actress Tessa Thompson was one such specific, who tweeted, “Disappointed to see how it was positioned in terms of marketing. I understand the response of everybody. But it doesn’t speak to the film I saw.”