This illustration picture handled July 24, 2023 reveals the Twitter bird logo design upside down in the background of Elon Musk’s screen promoting an “X” as a replacement logo design, in Los Angeles.
Chris Delmas|AFP|Getty Images
X, previously called Twitter, has actually formally retired its well-known blue and white bird logo design.
The icon on the mobile app altered to an “X” late Friday night in the most recent stage of a sweeping rebrand the platform’s owner Elon Musk announced previously this month. The business formerly presented the logo design online and introduced the domain X.com, though Twitter.com likewise stays live.
Musk, who got the platform for $44 billion late in 2015, composed in a post Sunday that the business would quickly “bid adieu to the twitter brand and, gradually, all the birds.” The shift from Twitter to X shows Musk’s vision to turn the platform into what he has actually called an “everything app.”
He shared a video of a big brand-new X logo design radiant on top of the business’s head office early Saturday.
City authorities in San Francisco opened an examination into the business Friday for presumably setting up the indication without appropriate approval, according to the Department of Building Inspection’s site. The department submitted 2 active grievances Friday with the descriptions “Structure on roof without permit” and “Unsafe sign” at the address for X’s head office.
In one grievance, a city authorities stated they checked out the structure and asked business agents for access to the roofing system. The authorities was rejected gain access to and informed the structure is “a temporary lighted sign for an event.”
San Francisco’s Department of Building Inspection and X did not instantly react to CNBC’s ask for remark.
The Tesla CEO has actually long been captivated with the letter “x.” SpaceX, Musk’s rocket producer, likewise includes an X as its logo design, and Musk just recently introduced a brand-new expert system start-up called xAI, with the lofty objective to “understand the true nature of the universe.”
But undoing years of branding behind Twitter’s blue bird is a relocation that organization experts think about dangerous. The business has currently had a hard time to maintain marketers as Musk’s modifications to the website have actually led some to fear it’s not a safe location for brand names to market.
Musk just recently worked with previous NBCUniversal marketing executive Linda Yaccarino as CEO, viewed as a transfer to assist assure marketers.
In an e-mail to staff members Monday acquired by CNBC’s Sara Eisen, Yaccarino composed that X will establish experiences in video, audio, messaging, banking and payments that will “delight” users. She included that she and Musk strategy to work throughout every group to keep the “entire community up to date.”
“Time to update.,” Yaccarino composed in a post about the mobile app’s logo design modification Friday.
Disclosure: NBCUniversal is the moms and dad business of CNBC.