Your Guide to the Unrelenting Power of K-Pop – E! Online

Your Guide to the Unrelenting Power of K-Pop - E! Online

Revealed: The Secrets our Clients Used to Earn $3 Billion

For the last 4 years, fans have actually enjoyed as the Billboard Music Awards—an award program determined by the venerated music publication’s renowned charts, and those determined by (seemingly) American music tastes—as has actually handed the prize for Top Social Artist over to an act that’s tape-recorded barely anything in English.

A fan-voted classification that when came from Justin Bieber, who won 6 years in a row, now appears to be securely in the clutches of a septet out of South Korea who have actually been on the leading edge of an international music transformation. We’re talking, obviously, about BTS.

For their very first 2 years, the group—consisted of RM, V, Suga, Jimin, Jin, J-Hope and Jungkook—had actually vanquished the similarity the Biebs, Ariana Grande, Shawn Mendes, Demi Lovato, and Selena Gomez while standing as the only K-pop agent throughout the mix of candidates. But as the appeal of K-pop around the world has just grown significantly, things have actually altered. And as the Hallyu—or Korean Wave—grows, the increasing tide is starting to, as the stating goes, raise all boats.

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