Does any person smell some overwhelming perfume?
Abercrombie & &(************************************** )the preppy clothes brand name that controlled shopping center and high school halls in the mid-2000’s, is the topic of White Hot: The Rise & &(**************************************** )of Abercrombie & & Fitch, a documentary premiering April 15 on Netflix.
The brand name, associated with elitism as much as style, ultimately had a public numeration over its doubtful and frequently inequitable practices.
“They didn’t invent evil,” the trailer states. “They didn’t invent class. They just packaged it.”
In 2006, Abercrombie CEO Mike Jeffries triggered extensive outrage in an interview with Salon, in which he talked about the employing procedure at the business’s shops.
“That’s why we hire good-looking people in our stores,” Jeffries stated. “Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”
And that wasn’t completion of it.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids,” he stated. “We pursue the appealing all-American kid with a fantastic mindset and a great deal of good friends. A great deal of individuals do not belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
