Amazon ‘Thursday Night Football’ NFL launching gets 13 million audiences: Nielsen

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Amazon 'Thursday Night Football' NFL debut gets 13 million viewers: Nielsen

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Kansas City Chiefs quarterback Patrick Mahomes (15) is sacked by Los Angeles Chargers linebacker Drue Tranquill (49) in the very first quarter at Arrowhead Stadium on Thursday,Sept 15, 2022, in Kansas City, Missouri.

Tammy Ljungblad|Tribune News Service|Getty Images

Amazon Prime balanced 13 million audiences for its launching live stream of “Thursday Night Football,” according to Nielsen figures launched by the tech giant a week after the video game.

The average for theSept 15 match in between the Kansas City Chiefs and Los Angeles Chargers exceeded the viewership of 8.84 million on the NFL Network from the very same week in 2021, according to information launched byAmazon The stream was the most-watched program of the night, the Amazon release included.No 2 was CBS’ “Young Sheldon,” with 3.5 million audiences.

Amazon is the very first streaming service to hold unique rights to a bundle of NFL video games, in an offer that will cost the tech giant about $1 billion a year through2033 The business partnered with Nielsen in August to track the audience information.

Amazon likewise formerly stated that it saw record Prime signups in the three-hour duration of the video game, beating the brand-new customer additions on Prime Day, Black Friday and CyberMonday Amazon Prime has around 200 million customers worldwide.

“By every measure, Thursday Night Football on Prime Video was a resounding success,” Jay Marine, worldwide head of Amazon’s sports department, composed late Monday in a memo to personnel.

The business reported that the typical age of the audience was 6 years more youthful than the normal direct NFL audience, at 47 years of ages versus 53 years of ages. The stream was likewise apparently ranked 18% greater than any other NFL telecast so far this season.

Amazon likewise partnered with DirecTV in a multiyear arrangement for the satellite television service provider to air Thursday night video games in more than 300,000 bars, dining establishments, hotels and gambling establishments. Nielsen’s information covers throughout streams on all platforms.

Amazon’s video game stream supplies audiences with the business’s so-called next-generation stats in addition to the play-by-play stylings of previous “Sunday Night Football” commentator Al Michaels and college football expert KirkHerbstreit Fans can pay $1499 for a complete Amazon Prime membership or $8.99 for a Prime Video membership to see the video games.

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