Apple’s Cook states advertisements that follow you online are ‘scary’

Even Tim Cook believes online advertisements can be scary.

The Apple CEO, in a dig at social networks giant Facebook, stated in an MSNBC interview that aired Friday that everybody need to understand just how much information they’re sharing and what can be presumed about us from that info. He included that personal privacy “is a human right” and stated he’s concerned about how marketers and others can abuse access to our information.

“To me it’s creepy when I look at something and all of a sudden it’s chasing me all the way across the web,” Cook stated. “I don’t like that.”

The remarks came as part of an extensive interview in between Cook, MSNBC’s Chris Hayes and Recode’s KaraSwisher MSNBC transmitted the unique, called “Revolution: Apple changing the world” at 5 p.m. PT onFriday The interview was taped the day after Apple’s education occasion in Chicago, where the business presented a brand-new 9.7-inch iPad and tools for instructors.

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Highlights from Apple’s March iPad event in Chicago

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The two publications released some early clips and comments from Cook over the past couple of weeks. That included remarks he made about Facebook and its CEO, Mark Zuckerberg in the wake of the Cambridge Analytica scandal. Cook noted that Apple purposely chose not to make “a ton of money” off its customers’ data and that Facebook failed to effectively regulate itself, prompting a need for government intervention. 

Along with Facebook and its privacy issues, Cook talked up DACA and immigration, tax reform, the changing job landscape and the need for everyone to learn coding, among other topics. 

CNET reviewed a transcript of the interview and picked out some of Cook’s other comments for you. 

Tech can’t replace teachers

The main reason for MSNBC/Recode’s interview with Cook was Apple’s education announcements. The company is making a big push to woo teachers and schools after its earlier problems with digital textbooks and pricey iPads. 

Cook during the interview noted that “education is the great equalizer of people.” That’s why Apple has been pushing its new Everyone Can Code curriculum to teach people how to make apps and other software. 

“We don’t believe that technology can replace teachers. … Our products are tools. And we make tools for people to be able to amplify their performance. Right? They help people, not replace people.”

We should all learn how to code

“Everyone needs to learn to code. I think that in today’s environment, software touches everything we do all day long, from the way you get your news to the way you order things. Software is nothing more, or coding is nothing more than a way to express yourself. It’s a language. The core skills in coding — critical thinking, problem-solving — these are things that are modern-day skills required for living. …

“It’s not our expectation that everybody becomes a software programmer for life, by any means. The vast majority will not. But it’s important that people understand the basics of coding, just like it’s important for people to understand the basics of mathematics or other kind of core subjects.”

AI and robots will replace a lot of jobs

Not every job that exists today will be made obsolete by artificial intelligence, but some will, Cook said. Still, he noted that it’s not “doom and gloom.”

“Jobs will be cannibalized over time and replaced by others. And now, those people that embrace that, they’re going to do incredibly well, and certainly the system to help people retrain has to be put in place and largely needs a lot of work right now to do that, but I think there are going to be incredible jobs in AI, AR. I’m a huge fan of augmented reality. I think it is huge. …

“We’ve had this significant productivity change in the United States for a long time, and there have been jobs that have been displaced, but frankly, many more jobs have been created than displaced. What we didn’t do a good job of is taking care of the people that were displaced and getting them into the jobs that were being created. That is a muscle the US has not done a good job of building.”

We all work too much

“I think that all of us should count on there’s an element of what each of us do that will be automated over time. And part of that, by the way, we should all say thank God because we’re all working too much. Wouldn’t society be great if we all work a little less, but we didn’t have to dial down our output? That wouldn’t be so bad, but I do think that we all have to get used to the idea of continually learning, refreshing our skills for the jobs of tomorrow. The jobs of tomorrow right now are heavily software-based. If you look in this country today, there’s a half a million jobs that are not being filled; they’re all software.”

The corporate tax reform is ‘good for America’

Apple has nearly $300 billion in cash, and most of that’s held overseas. As part of the new US tax plan, the company will pay $38 billion in taxes to bring the money back to the US. Apple said it plans to invest $30 billion in the US over the next five years by building a new campus and creating 20,000 new jobs. Factoring in current spending, product sales tax and taxes on employees’ wages, Apple said it expects to contribute $350 billion to the US economy over that period.

“The corporate piece [of the new tax regulations] I do think benefits America due to the fact that I believe what the outcome of it will be is America will have greater financial investments,” Cook stated on MSNBC.

Cook does not feel political pressure

“I don’t feel political pressure. Look, what we want to do at Apple — we know that Apple could only have been created in the United States. We know that. This company would not have been started in any other country in the world. It would not have flourished in any other country in the world. The vast majority of our research and development is done here. And — and so we love this country. … We want to create as many jobs as we can in the US. We don’t need any political pressure for that. We’re already been doing this.”

Building in the United States

Apple has stated it prepares to develop a brand-new huge workplace someplace in the United States. In the MSNBC interview, Cook stated the workplace will not remain in California or Texas, 2 places where it currently has numerous staff members. And it will not hold an Amazon- design competitors

“We’re not doing the … beauty contest kind of thing. … That’s not Apple,” Cook stated.

” I believe the terrific aspect of the United States is liberty. And I believe if states wish to contend for things, then … God bless them. I believe that’s– that’s sort of, that belongs ofAmerica And so I do not … condemn it. I believe it’s their choice. But from our viewpoint, we didn’t wish to develop this contest. Because I believe– due to the fact that I believe what comes out of that is you end up putting individuals through a lots of work to choose one. And– therefore you end up [with] a case where you have a winner and a great deal of losers, sadly. I do not like that.”

Apple gets to pick what remains in its App Store

“We curate. We think that … we do not desire pornography on our AppStore We desire households to be able to feel comfy there. … We do not desire hate speech on our App Store, right? And we do not desire the capability to hire terrorists on the AppStore …

“And so, we’re taking a look at every app in information, what is it doing, is it doing what it’s stating it’s doing, is it fulfilling the personal privacy policy that they’re specifying, right? And so, we’re constantly taking a look at that. Should we raise the bar a lot more? We’re constantly taking a look at enhancing and raising the bar. But we do thoroughly examine each app and authorities now. And we do not register for the view that you need to let everyone because wishes to or if you do not, you do not think in complimentary speech. …

“What you sell in that store says something about you and if you don’t want to sell that other thing, you don’t sell it. It doesn’t mean that you can’t use an iPhone to go to your browser and go to some porno site, if you want to do that, but … it’s not what we want to put in our store.”

But it will not get rid of NRATV from the App Store– unless it ends up being hate speech

“We do not wish to take a view that throttles the general public discourse on something, right? Public discourse is a fundamental part of democracy. … Democracy without discourse is not a democracy, right? And so, now do I like their strategies, their positions? Honestly, no, and a few of the important things they have actually stated are incredibly horrible, and I do not even believe represent their members well, right, from individuals that I understand from my heritage in the South etc.

“But their viewpoint, together with the alternate viewpoint, I believe it’s in fact essential for the general public to hear that, and I want it might be performed in a not vitriolic tone and … all of the allegation and individual attack that is on there. I do not register for any of that at all. And you can wager that we continue to keep an eye on and if it strolls into the course of hate speech or a few of these other things then we’re sufficing off.”

Apple would fight the FBI all over once again

Apple in 2016 combated a prominent fight versus the FBI over developing brand-new software application to open an iPhone utilized in the San Bernardino, California, terrorist attack. Apple took the FBI to court to prevent needing to develop what it called a backdoor into all iPhones. The United States Justice Department dropped the case prior to it might be heard by a judge.

“I’m not eavesdropping on your messages and on your phone calls, and don’t think I should be in that position,” Cook informed MSNBC. “If that same circumstance rose again, we would fight. Because this … again, is a value of America, right? You should not be able to compel somebody to write something that is bad for civilization. Right? This is a fundamental wrong.”

Cook’s ‘deeply upset’ by DACA’s repeal

Deferred Action for Childhood Arrivals, more frequently described as DACA, is a questionable Obama- period migration program that assisted undocumented immigrants who got here to the United States as kids work and research study without the worry of deportation. They’re described asDreamers President Donald J. Trump made rescinding the law a project guarantees, and Congress hasn’t discovered a method to permit those immigrants to stay in the United States. Apple has actually been one tech business requiring DACA to be maintained

“The DACA situation is one that I am truthfully, as an American, deeply offended by,” Cook informed MSNBC. “The DACA circumstance is not a migration problem. It’s an ethical problem. This is an ethical problem, and this is one that goes to the core of who we are asAmericans Who amongst us would believe that it’s the best thing to do to kick someone out of this nation that came here when they were one, 2, three-years old, that have actually just understood this nation as their house, that understand no other nation as their house. This simply does not make any sense. …

“The Attorney General should not have revoked it. Whoever revoked it should not have done this. And I don’t see this as a partisan issue. This is not about whether you’re red or blue, conservative or liberal. This is about America, right? This is that simple. And so, I’m very disappointed with both parties that they have not acted.”

Tech requires to diversify

“Tech needs to increase diversity in a major way,” Cook stated. He included that Silicon Valley requires to develop tasks and assist make certain America “is welcoming to people.” Cook likewise slammed some current happenings– consisting of the United States’ limitations on migration– however stated he thinks “the arc for America points in the right direction.”

Apple itself has actually had a hard time to move the needle in diversifying its staff member base In its last variety report, launched in November, Apple stated it had actually made some development in employing more minorities. But when it concerned females, its efforts failed. Only about a 3rd of Apple staff members since July 2017 were females, the very same level as in 2015, the business stated. When it concerned underrepresented minorities, Apple reported a 1 portion point boost to 23 percent.

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