AT&T settles 5G E incorrect marketing claim with Sprint

Sprint and AT&T on Monday reached a settlement — defined by both as “amicable” — over a claim in which Sprint declared its competing provider utilized “numerous deceptive tactics to mislead consumers” with its “5G E” branding.  

The 5G E identifier turned up on smart devices previously this year in particular areas where AT&T is anticipated to present its upcoming 5G network, which is arranged for later on this year and throughout 2020. AT&T calls this 5G Evolution. However, 5G E does not imply a 4G phone is really linked to a 5G network, which led Verizon and T-Mobile to knock it as “fake 5G” and Sprint to take legal action against AT&T for incorrect marketing.

News of the settlement was initially reported by the website Law360, however the information have not been launched. 

AT&T’s 5G E commercials have actually continued in spite of the legal fight, and 5G E continues to contribute in its marketing technique. The business will continue its 5G Evolution marketing, an individual knowledgeable about the business’s thinking informed CNET. 

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AT&T tries tricking customers with 5G E logo

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Originally published April 22 at 2:46 p.m. PT.
Update, 8:12 p.m. PT: Adds that AT&T will continue its current marketing.