New iPhone 13 s are shown at an Apple shop onJan 27, 2022, in Corte Madera, California.
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The international mobile phone market grew for the very first time in 4 years– however the overall variety of gadgets delivered in 2015 stayed listed below the pre-pandemic level, according to a report from marketing research company Counterpart Research.
Annual mobile phone delivery grew 4% year on year to 1.39 billion handsets in 2021 even as the Covid pandemic and an around the world elements lack hindered materials.
Counterpoint information revealed that in 2017, mobile phone makers delivered 1.56 billion systems which figure consequently decreased every year from 2018 to 2020.
Pent- up need in locations like North America, Latin America and India added to the marketplace’s total development in 2015, according to Harmeet Singh Walia, senior expert at Counterpoint Research.
“Growth in the US was driven largely by demand for Apple’s first 5G-enabled iPhone 12 series seeping through to the first quarter of 2021,” Walia stated in a declaration. That need continued throughout the year as the October-December quarter ended on a strong note due to the fact that of vacation promos and Black Friday sales, he included.
India saw greater replacement rates for gadgets, much better schedule along with more appealing funding alternatives for the mid- to high-end phones, Singh Walia stated.
Counterpoint Research today stated that mobile phone sales in China fell 2% year on year for a number of factors, consisting of the international semiconductor and part scarcities that prevented the capability for mobile phone makers to deliver their gadgets.
“The market recovery could have been even better if not for the component shortages that impacted much of the second half of 2021. The major brands navigated the component shortages comparatively better and hence managed to grow by gaining share from long-tail brands,” Singh Walia stated.
How did the leading mobile phone makers do?
Samsung hung on to the lead as the world’s biggest mobile phone maker by delivery volume in spite of its Vietnam factories being under a Covid lockdown for a long time.
The South Korean business delivered about 271 million gadgets in 2021, which represented a 6% year-on-year development as need for its mid-tier phones increased.
Samsung today stated it anticipates need for smart devices and tablets in the existing quarter to decrease from the October-December duration due to weak seasonality and unpredictabilities over part supply. But the business stated it prepares to broaden sales of its flagship Galaxy S series gadgets and present competitive, mass-market 5G handsets.
Counterpoint kept in mind that a few of Samsung’s development was restricted by growing competitors in markets like India and Latin America.
Apple, which reported record-high market share in China last quarter, saw its international mobile phone deliveries grow by 18% year on year to 237.9 million systems due to the fact that of the strong efficiency of the iPhone 12 series. Its delivery volume grew in crucial markets like the United States, China, Europe and India.
“In China, it became the top smartphone brand in Q4 after six years thanks to the iPhone 13, consequently overtaking Samsung as the top smartphone globally in Q4 2021,” Counterpoint Research stated in its report.
Chinese mobile phone maker Xiaomi saw its international delivery grow by 31% year on year to 190 million gadgets. Though its delivery volume was substantially behind that of Samsung and Apple, Xiaomi has actually grown in the last few years to end up being the third-largest mobile phone maker worldwide.
In truth, it’s now the leading mobile phone brand name in India after dismissing Samsung in 2018.
Oppo and Vivo likewise signed up double-digit developments in 2015, shipping 143.2 million and 131.3 million gadgets, respectively.
Counterpoint Research stated in its report that there’s factor to be positive for the mobile phone market’s development potential customers in 2022 if the world gets a manage on the pandemic and if supply chain scarcities are fixed by the middle of the year.
Some experts and financiers, nevertheless, anticipate the international chip lack to last till end of this year or well into 2023.
