Sony streaming service combines with Great American Media

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Actress Maria Conchita Alonso goes to the Los Angeles best of “God’s Not Dead: We The People” at Hilton Los Angeles/Universal City on September 21, 2021 in Universal City, California.

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Sony Pictures Entertainment and its streaming service Pure Flix are making space on the cable television dial.

The business’s streaming service, understood for faith-based material, is combining with Great American Media, a current upstart cable television competitor to the HallmarkChannel

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The mix will offer Pure Flix’s material a location in front of conventional television audiences. It will likewise intensify the slate for Great American’s television networks Great American Family and Great AmericanLiving

As part of the offer, which has yet to close, material from both Pure Flix and Great American Media will cross each other’s platforms.

Sony gotten Pure Flix in December 2020 for a concealed amount. The service, which includes material such as the “God’s Not Dead” movie franchise and “The Chosen” series, costs $7.99 a month and has around 1 million customers in the U.S. andCanada

The offer will likewise offer Great American’s fledgling television networks a streaming house.

Great American Media and its 2 cable television networks were released in 2021 by Bill Abbott, previous CEO of Crown Media, the moms and dad of the HallmarkChannel During his period at Hallmark, he assisted turn the network into a Christmas film leviathan, which continues to beckon a few of the greatest cable television rankings throughout the holiday.

Lori Loughlin is seen on December 31, 2018 in Los Angeles, California.

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Abbott left Hallmark in 2020 after reaction including commercials including a same-sex wedding. The network pulled the advertisements after dealing with pressure from a conservative group, then reversed its course quickly after a gay rights advocacy group tried to release a marketing boycott.

Soon after, Abbott released Great American Media and signed handle a few of the leading stars understood for their Hallmark Channel films and series.

Familiar deals with at Great American Media

  • Danica McKellar, who starred as Winnie Cooper in the initial “Wonder Years”
  • Candace Cameron Bure, the long time queen of Hallmark vacation movies who just recently discovered herself stuck in debate over remarks concerning same-sex couples
  • Lori Loughlin, the previous “Full House” cast member, who had actually been fired from Hallmark for her function in the 2019 college admissions scandal

Abbott will stay as CEO of the merged business, and report to the board of directors. Terms of the offer weren’t revealed, however Great American Media will hold the bulk interest in the merged business.

Great American Media took the action of introducing its material on conventional cable television networks instead of a streaming service throughout a time when a growing number of clients are running away cable television packages in favor of streaming. Cable customer losses continued to speed up in the most current quarter.

While the business’s networks are readily available in 50 million pay television houses, and promotes that it is the fastest-growing television network based upon Nielsen rankings, it has yet to begin its own streaming service.

Instead, the networks have actually been included in web television packages, such as Frndly TELEVISION andFubo Great American Media likewise has a totally free, ad-supported channel for its material.