An advertisement area throughout the Super Bowl costs countless dollars. Temu, the U.S. shopping website released by China’s PDD Holdings Inc., ran a 30- 2nd advertisement throughout the video game entitled “Shop Like A Billionaire,” highlighting its aspirations to break the global e-commerce market.
Jevone Moore|Icon Sportswire|Getty Images
Temu, the U.S. shopping app owned by Chinese e-commerce giant Pinduoduo, aired a business throughout the Super Bowl.
It is unusual for a Chinese company to purchase a Super Bowl advertisement area, which cost countless dollars. But Temu’s effort highlights its aspiration to break the U.S. e-commerce market, following in the steps of another Chinese online shopping business Shein.
The business, which aired Sunday throughout the very first and 3rd quarters of the video game in between the Philadelphia Eagles and the Kansas City Chiefs, is entitled “Shop Like A Billionaire.” It follows a girl who is surprised at the inexpensive rates on clothes and devices that Temu needs to provide.
“The prices blow my mind. I feel so rich. I feel like a billionaire. I’m shopping like a billionaire,” goes the advertisement’s jingle.
Pinduoduo, which recently formally altered its name to PDD Holdings Inc, is among China’s greatest e-commerce business equaling the similarity Alibaba and JD.com The business has actually tended to concentrate on lower-income customers by providing greatly affordable items. And it has actually been concentrating on bringing farming items, like veggies, onto its platform to separate from competitors. The business deserves around $116 billion.
Pinduoduo silently released its cross-border shopping website Temu in the U.S. in September, CNBC reported. The app has actually rapidly gotten appeal and is ranked 2nd on the Apple App Store and initially on the Google Play shop.
In the week through toJan 29, gross product worth, or the worth of deals on Temu, struck $46 million, a record high, according to marketing research company YipitData
Temu offers items in a variety of classifications from style to electronic devices. It is presently providing totally free shipping for a minimal time as part of its Super Bowl promo along with what it calls “Game Day Deals.”
Chinese e-commerce business from Alibaba to JD.com and now Pinduoduo have actually sought to broaden overseas in the previous couple of years. PDD Holdings stated on Monday that it would start delivering to Canada this month.
But other innovation companies are likewise considering a piece of the multi-trillion international e-commerce pie. ByteDance, the Chinese moms and dad business of brief video app TikTok, released a style site called If Yooou in 2015. It is presently delivering to the U.K., Spain, Italy, Germany and France.
Correction: This post has actually been upgraded to show when PDD HoldingsInc formally altered its name
