Uber’s brand name expert, Bozoma Saint John, leaves after simply one year

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Uber executive Bozoma Saint John is leaving the business to end up being primary marketing officer for media business Endeavor.


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Uber’s leading star executive, Bozoma Saint John, is leaving after just one year.

Saint John was induced as the ride-hailing business’s primary brand name officer in June 2017 to assist tidy up its image after being wrecked by months of scandals. In her brief period at Uber, she was routinely the general public face of the business. She spoke at tech conferences and appeared in publications like Vogue, New York Magazine, Glamour andCosmopolitan

She’s leaving Uber to be the chief marketing officer for home entertainment businessEndeavor Recode initially reported the news.

“I want to thank Boz for her contributions over the last year,” Uber CEO Dara Khosrowshahi stated in an emailed declaration. “Boz joined Uber at a time when the company was hurting — but her energy, optimism and creativity have been a key part of our ongoing turnaround.”

Saint John signed up with Uber from Apple, where she was the head of international customer marketing for Apple Music and iTunes. She is among couple of black ladies who is a top Silicon Valley executive.

She came onto Uber simply days prior to its previous CEO and co-founder Travis Kalanick stepped down His resignation followed Uber was outed by Susan Fowler, a previous female engineer, for being swarming with unwanted sexual advances and having a disorderly business culture. Uber, like a lot of tech business, has actually likewise been slammed for its absence of labor force variety

“I was very aware of what I was walking into,” Saint John stated throughout the TechCrunch Disrupt conference lastSeptember “For me, the important thing was to figure out how to manage this brand.”

Since then, Uber has actually been dealing with a better, more clean-cut image. Khosrowshahi has actually taken a more conciliatory tone than his predecessor and even appeared in a prominent advertising campaign stating Uber will take duty for its errors and abide by its brand-new core worth of “doing the right thing.”

Now with Saint John leaving, Uber has couple of female executives. Another lady induced in 2015 to repair Uber’s business culture, Frances Frei, likewise left the business inFebruary Frei was just with Uber for 9 months. The business did work with Bo Young Lee in January to be its very first variety and addition officer.

Correction, June 12 at 10: 26 a.m.: Endeavor is a home entertainment business.

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