Why golf club-maker Callaway is moving far from the fairway

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Why golf club-maker Callaway is moving away from the fairway

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With a record variety of brand-new golf enthusiasts teeing off in 2020, Callaway, the maker of golf balls, clubs, bags and clothing, has actually been flourishing.

Callaway revealed in May first-quarter net earnings of $652 million, a 47% boost from a year previously.

“Callaway pre-Covid was already the number one brand in sticks, I call it, which is putters, drivers and irons,” stated Jefferies expert Randy Konik. “They were outpacing industry growth and they were also number two in balls behind Titleist.”

Callaway has actually made relocations off the fairway also. In March, the business finished its merger with golf home entertainment company Topgolf, which integrates virtual driving varieties with food and mixed drinks.

“This is a transformative merger. It creates an entity that doesn’t really replicate anything that currently exists, with the leader in golf equipment merging with the leader in golf entertainment,” stated Callaway CEO Chip Brewer.

Last year, practically 37 million gamers teed off at a golf course or took part in an off-course activity like a driving variety. Nearly a 3rd of the U.S. population saw, checked out or played golf in 2020.

But with cinema, travel and shows anticipated to rebound, will golf club-makers like Callaway and its competitor Acushnet have the ability to preserve their momentum?

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